Abstract
Online Ad Allocation
Aranyak Mehta
Google Inc.
I will survey recent algorithmic results on online ad allocation in sponsored search, and discuss theoretical and practical models and
solutions. In particular, I will discuss various objective functions in designing such systems, and present (online, stochastic)optimization techniques aiming to solve such multi-objective problems.
solutions. In particular, I will discuss various objective functions in designing such systems, and present (online, stochastic)optimization techniques aiming to solve such multi-objective problems.
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